√ Consulted with and supported Cardinal Health in their global communications efforts in acquiring Cordis, a $2 billion acquisition from Johnson & Johnson. Cordis, a global manufacturing leader in cardiology and endovascular devices, has operations in more than 50 countries, including China, Japan, Germany, Italy, France, the United Kingdom and Brazil.
√ Co-developed a strategic advertising and marketing plan that added 57,000 new patient visits and $25 million in revenue for a major medical center. A customized media relations campaign resulted in free national and regional press equaling more than $350,000.
√ Developed and managed the internal and external communication’s strategy for a bank’s $2.5 billion regional healthcare vertical rollout, which generated $500 million in one year. The segment is now one of the most profitable at the bank.
√ Developed, led, and sustained an award-winning media relations and integrated branding campaign for multi-million dollar auto finance expansions into seven states; the expansions were largely responsible for driving $9 billion in revenue.
√ Managed and executed an award-winning exchange-traded funds (ETFs) public relations campaign for Huntington Funds, one of the most successful product launches in the bank’s history. Campaign garnered nationwide earned media and generated $26 million in assets under management in 60 days. Media awareness resulted in Huntington being invited to ring the New York Stock Exchange’s Opening Bell.
√ Consulted with executive leadership of a top tier medical center in Seattle to develop a proposal that led to a multi-million dollar partnership between the medical center and the Saudi Arabian Health Ministry.
√ Developed and executed communication strategies to launch a Fortune 500 company’s enterprise-wide initiative, placing several senior level executives in the trade media. Assisted in the development and launch of the organization’s internal publication.
√ Developed the first-ever internal Patient Resource Guide for a top medical center for Parkinson’s disease patients, which resulted in a two-fold increase in patient traffic.
√ Created a direct mail advertising and media campaign for a medical center’s countywide flu shot program. Flu shot administration went from 18,000 to 25,000.
√ Driven media on a joint $1.03 million healthcare grant program between a medical center and a top-tier university, which resulted in unprecedented press coverage.
√ Ghostwritten a book on behalf of two physicians on developing an organization-wide wellness program.
√ Assisted a financial services company in winning 35 national marketing, media and financial industry awards.
√ Written and published hundreds of business- and healthcare-related articles in the consumer and trade press. Publications include: Medical Imaging, US Oncology News, Baylor Innovations, Imaging Economics, and the Journal of Emergency Medical Services.