Before You Hire Kincaid Strategic Partners

Below are answers to some questions you may have:

“WHAT ARE YOUR QUALIFICATIONS AS A FINANCIAL SERVICES AND HEALTHCARE MARKETING AND CONTENT STRATEGY CONSULTANT?”
I have worked with some of the top financial services and healthcare organizations across the country, including Lincoln Financial Group, Huntington Bank, Cardinal Health, Robert Half International, the National Association of Federal Credit Unions, the Ohio Bar Liability Insurance Company, Redeemer Health in partnership with MD Anderson Cancer Center, US Oncology, Swedish Medical Center (Seattle), and Shriners Hospitals for Children Northern, California.

I’ve also written for dozens of publications, including Middle Market Growth, Washington CEO, Arizona Business, Financial Executives International, Insurance and Financial Meetings Management, Advertising and Marketing, Nation’s Business, the Phoenix Business Journal, Imaging Economics, Medical Imaging and the Journal of Emergency Medical Services.

“WHAT ARE SOME OF YOUR TYPICAL RESULTS?
I specialize in helping hospitals, financial services, and healthcare organizations craft better marketing and content strategies amplify their brand awareness, attract ideal customers, increase qualified leads by 10 to 30 percent and consistently grow revenue by 20 percent.

During one consulting engagement, I developed and managed the internal and external communication strategy for a regional banking institution’s $2.5 billion regional healthcare vertical rollout, which generated $500 million in one year. And I developed strategic marketing and media relations’ campaigns for a $200 million medical center, which resulted in 57,000 new patient visits and $25 million in added revenue in one year. Additionally, the marketing campaigns I developed and executed for the medical center’s cancer center resulted in a 10 percent increase in patient volume.

In another marketing role, I helped a $400 million cancer hospital set up and streamline processes to integrate its partnership with a major cancer institute in the U.S. I developed successful co-branded integrated marketing campaigns and collateral to drive revenue under the new structure, while successfully shepherding the hospital through the sometimes daunting approval process. The integrated marketing and social media campaigns that I developed and executed for this hospital resulted in a 300 percent increase in patient volume, a 274 percent increase in website traffic and a 148 percent increase in Cancer Center phone calls. I also developed and executed an integrated direct mail and social media mammography screening campaign that drove 687 women to the breast screening appointment landing page in one month. 

“WHAT PROFESSIONAL POSITIONS HAVE YOU HELD?”
I was a Vice President in the Corporate Communications department of a $100 billion regional bank. I was the Manager of Marketing and Communications for a $200 million medical center,  which had 40 specialties and more than 250 physicians.  I was the Chief Marketing Officer for a $12 million legal association.  And I was the Director of Marketing and Communications for a research-one university. I also was a staff writer for Phoenix Magazine.

“WHAT IS YOUR EDUCATIONAL BACKGROUND?
I have a B.A. in Journalism from the Walter Cronkite School of Journalism at Arizona State University in Tempe, Arizona.  And I have a Master of Public Administration from the University of Washington in Seattle, Washington.

“DO YOU HAVE EXPERIENCE IN FINANCIAL SERVICES AND HEALTHCARE MARKETING?”
I am an industry veteran in financial services- and healthcare–related marketing and communications. I have developed and executed successful marketing strategies for numerous nationally known hospitals and healthcare organizations across the country. I quickly grasp complex healthcare marketing and communications challenges.  Clients appreciate the fact that I can sit down with corporate CEOs, bankers, physicians, senior level executives and other professionals and ask intelligent questions, because I speak the same language. I can simplify complex financial and medical topics and develop strategic marketing outreach that will resonate with potential customers to get them to take action and engage.

“WHAT KINDS OF CONSULTING ENGAGEMENTS DO YOU HANDLE?”
I craft integrated marketing and media campaigns that generate engagement, while driving significant revenue. I also can draft clear, persuasive copy for a wide range of products and services, whether they are simple or complex.  My main areas of focus are developing integrated marketing and communications campaigns, integrated direct mail campaigns, white papers, feature articles, email campaigns, website content, annual reports and newsletter copy. Additionally, I also specialize in ghostwriting articles for executives who are looking to build or reinforce their brand.

“HOW DO I HIRE YOU?”
I offer a free, no obligation, 30-minute consulting call to potential clients to discuss their project needs.  Send me an email (cynthia@cynthiakincaid.com), and we can set up a time to talk about the kinds of marketing challenges you face and then discuss price and next steps.

I can—and do—guarantee your satisfaction with the work I do for you.

So…send me an email (cynthia@cynthiakincaid.com) and we can discuss the details of your next project.
P.S. There is no charge to discuss your job and receive a cost estimate.

Contact

    Your Name (required)

    Your Email (required)

    Your Message