Before You Hire Kincaid Strategic Partners
Below are answers to some questions you may have:
“WHAT ARE YOUR QUALIFICATIONS AS A MARKETING AND CONTENT STRATEGY CONSULTANT?”
I have worked with some of the top organizations across the country, including Lincoln Financial Group, Huntington Bank, Cardinal Health, Robert Half International, Cognizant, the National Association of Federal Credit Unions, the Ohio Bar Liability Insurance Company, Redeemer Health in partnership with MD Anderson Cancer Center, US Oncology, Swedish Medical Center (Seattle), and Shriners Hospitals for Children Northern, California.
I’ve also written for dozens of major publications (both print and digital), including Middle Market Growth, Washington CEO, Arizona Business, Financial Executives International, Insurance and Financial Meetings Management, Advertising and Marketing, Nation’s Business, the Phoenix Business Journal, Imaging Economics, Medical Imaging and the Journal of Emergency Medical Services.
“WHAT ARE SOME OF YOUR TYPICAL RESULTS?
I specialize in organizations to craft better marketing and content strategies, amplify brand awareness, attract ideal customers, increase qualified leads by 10 to 20 percent and consistently grow revenue.
During one consulting engagement, I developed and managed the internal and external communication strategy for a regional banking institution’s $2.5 billion regional healthcare vertical rollout, which generated $500 million in one year. And I also crafted strategic marketing and media relations’ campaigns for a $200 million medical center, which resulted in 57,000 new patient visits and $25 million in added revenue in one year. Additionally, the marketing campaigns I executed for the medical center’s cancer center resulted in a 10 percent increase in patient volume.
In another marketing role, I helped a $400 million cancer hospital set up and streamline processes to integrate its partnership with a major cancer institute in the U.S. I developed successful co-branded integrated marketing campaigns to drive revenue under the new structure, while successfully shepherding the hospital through the sometimes daunting approval process. The integrated marketing and social media campaigns that I developed and executed for this hospital resulted in a 300 percent increase in patient volume, a 274 percent increase in website traffic and a 148 percent increase in Cancer Center phone calls. I also crafted and executed an integrated direct mail and social media mammography screening campaign that drove 687 women to the breast screening appointment landing page in one month.
“WHAT PROFESSIONAL POSITIONS HAVE YOU HELD?”
I’ve worked in the corporate communications department of a $100 billion regional bank. I was the Manager of Marketing and Communications for a $200 million medical center, which had 40 specialties and more than 250 physicians. I was the Director of Marketing for a $12 million legal association, the Director of Development and PR for a $50 million foundation, And I was the Director of Marketing and Communications for a research-one university. I also was a staff writer for Phoenix Magazine.
“WHAT IS YOUR EDUCATIONAL BACKGROUND?
I have a B.A. in Journalism from the Walter Cronkite School of Journalism at Arizona State University in Tempe, Arizona.
“WHAT KIND OF EXPERIENCE DO YOU HAVE WORKING IN COMPLEX ORGANIZATIONS?”
I am an industry veteran in marketing and communications. I quickly grasp complex marketing and communications challenges. I have developed and executed successful marketing strategies for numerous nationally known organizations across the country. Clients appreciate the fact that I can sit down with corporate CEOs, bankers, physicians, senior level executives, and other professionals and ask intelligent questions. I can simplify complex topics and develop strategic marketing and communications outreach that will resonate with potential customers to get them to engage and take action.
“WHAT KINDS OF CONSULTING ENGAGEMENTS DO YOU HANDLE?”
I craft integrated marketing and media campaigns that generate engagement, while driving significant revenue. I also can draft clear, persuasive copy for a wide range of products and services, whether they are simple or complex. My main areas of focus are developing integrated marketing and communications strategies and campaigns, integrated direct mail campaigns, white papers, feature articles and blog articles, email campaigns, website content, and annual reports. Additionally, I also specialize in ghostwriting articles for executives who are looking to build or strengthen their brand.
“HOW DO I HIRE YOU?”
I offer a free, no obligation, 30-minute consulting call to potential clients to discuss their project needs. Send me an email (cynthia@cynthiakincaid.com), and we can set up a time to talk about the kinds of marketing challenges you face and then discuss price and next steps.
I can—and do—guarantee your satisfaction with the work I do for you.
So…send me an email (cynthia@cynthiakincaid.com) and we can discuss the details of your next project.
P.S. There is no charge to discuss your project or engagement and receive a cost estimate.